A MEMORABLE LOGO MEANS
PEOPLE REMEMBER YOUR BRAND.
The brand is the foundation of a company, and the logo is the visual shortcut to the trademark of the brand. A logo identity system and a strong branding system are both crucial when marketing and promoting a consistent image and voice, but a brand speaks for itself.
Logo vs. Brand: Do you know the difference?
What is a Brand?
A brand is the emotional and experiential qualities that fuel perception and ideas that others share and experience about a company. It is a consistent tone or visual voice that represents its competitive advantages and the company’s position within the market.
What is a Logo?
A logo is a visual mark showcasing the character and essence of the brand. A memorable logo is an essential component of a powerful brand and serves as a visual shortcut to the company within a competitive market.