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LOGO BRANDING

LOGO BRANDING

A MEMORABLE LOGO MEANS

PEOPLE REMEMBER YOUR BRAND.

The brand is the foundation of a company, and the logo is the visual shortcut to the trademark of the brand. A logo identity system and a strong branding system are both crucial when marketing and promoting a consistent image and voice, but a brand speaks for itself.

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Logo vs. Brand: Do you know the difference?

What is a Brand?

A brand is the emotional and experiential qualities that fuel perception and ideas that others share and experience about a company. It is a consistent tone or visual voice that represents its competitive advantages and the company’s position within the market.

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What is a Logo?

A logo is a visual mark showcasing the character and essence of the brand. A memorable logo is an essential component of a powerful brand and serves as a visual shortcut to the company within a competitive market.

WHY YOU NEED A LOGO:

The strength of a strong logo identity comes from its union with clear-sighted definition, uniqueness, and articulation of the larger brand voice. The logo identity can be compared to the tip of the iceberg. The iceberg itself comprises the majority of the mass, while the visual portions above the waterline represent the logo within a marketing community.

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